
PR exercise is not always fruitful, as brands are not built on celeb dressing, but unique ideology, says Amit Hansraj of Inca. By Asmita Aggarwal “If Sonam Kapoor wears your label doesn’t mean you have arrived”, his point of view is refreshing, maybe because after 20 years in the business of fashion, he realized what really holds value. Amit Hansraj launched Inca, knowing the struggles of young brands,...













